Why do exceptional account people seem to be surrounded by superstars? Because they make everyone around them look good.
The Marketing Heroes™ program creates the next generation of amazing account people. It fills the gaps in your staff’s strategic foundation with hands-on training, interactive workshops, and individualized feedback. They become more valuable and effective for your organization.
By focusing on the strategic building blocks of account management, students learn essential skills that allow them to create better work, faster and in less time.
Classes are taught on-line for individuals or as customized workshops for dedicated teams. On-line class size is limited for maximum feedback and interaction.
Deb is a true veteran in the field and brings tons of industry insights into theoretical classroom discussions.
Deb has a wealth of experience, ideas and imagination, but most importantly she has standards about how things should be done, and it’s great to work with someone who can execute as well.
The Marketing Heroes certificate indicates that your marketing people understand the strategic underpinnings of account management success.
You want your audience to take action whether the form is email,phone, or in person. Learn to craft your communication for action including the 5 W’s of communication, curating content and the power of consistency. This class teaches the thinking behind effective communication.
Convincing someone to do something they don’t know they want to do takes finesse and strategy. Learn preparation, building an argument, how to make it easy to say yes and maximizing your format for the life of the presentation.
The creative brief is the backbone of every successful campaign. Still, many teams skip this step because it’s more fun to jump to tactics. But could you imagine building a house without an architectural plan? Getting a creative brief together is not as difficult as many people believe. There are methods, and people can learn them.
Creatives, product marketing and marcom speak different languages.Without an interpreter, instructions are mis-heard, strategies are skipped and work gets delayed in an endless loop. Learn to meet the needs of all stakeholders by giving and extracting the information each group needs to do their best work. Your campaigns will thank you for it.
for individual classes
for the Certificate Program - save 20%
Customized or Dedicated Workshop? Let’s TalkDATES, SYLLABUS AND REGISTRATION
An RFP remains a central component of many competitive bidding processes. It helps hiring companies level the playing fields when comparing diverse vendors. It’s also your time to shine – to present yourself above the crowd using the client’s established box. Become the quarterback who makes your firm shine using a solid strategy, organization, division of labor and flair.
Customized or Dedicated Workshop? Let’s Talk
“Wow, I wish I had learned this at the beginning” says every student who takes the Fundamentals class. In a world focused on ROI, social media, data feedback and AI, we have neglected to start with the basics: Branding, Targets, Messaging, Positioning, Persuasion, the dance between media and creative, and the crossover between B2B, B2C and Non-profit marketing. Get your team started on their best foot.
Dedicated Workshop? Let’s Talk
The most talented and experienced professional does not necessarily possess the gift to teach; Deb Doyle does! She shared her passion for, knowledge of and incredible insights into Advertising with our class in a most effortless, engaging fashion. Deb maximized every minute of our classes and left everyone wanting more!