Would you build a house without a set of plans? Or drive to a new city without a map? Are you a daredevil who would play darts while blindfolded? Not us.
Effective marketing plans begin with one common step: a solid foundation. That foundation includes a common understanding of your business, your competitors, your business problem, and your customers.
That’s why we kick off each engagement with an analysis of your situation using research, interviews and insights. We ask a lot of questions. We read. We ask more questions. We explore how your customers currently solve their problems and how you might fit into their mindset. Finally, we help you paint a clear picture of your customer, so we build a plan that speaks to their needs.